Advanced Skill Certificate in SEO Strategies for PR

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SEO Strategies for PR: This Advanced Skill Certificate equips PR professionals with cutting-edge search engine optimization (SEO) techniques. Learn to leverage keyword research, on-page optimization, and link building to boost brand visibility and online reputation.

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About this course

Master content marketing strategies for improved search rankings and enhanced media outreach. Understand technical SEO principles and Google Analytics for data-driven PR campaigns. Ideal for experienced PR professionals, digital marketers, and communications specialists seeking to enhance their skillset. Elevate your PR career. Explore the course details and enroll today!

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Course details

• Keyword Research & Analysis for PR
• On-Page Optimization for Press Releases & Content
• Off-Page Optimization & Link Building for PR
• Content Strategy & SEO for PR Campaigns
• Measuring & Reporting PR SEO Performance
• Technical SEO for PR Websites & Platforms
• Understanding Search Engine Algorithms & Updates
• Social Media Optimization for PR & SEO Synergy

Career path

Career Role Description
SEO & PR Specialist Develops and implements SEO strategies for press releases and media outreach to increase brand visibility and online reputation. Manages keyword research, on-page optimization, and link building for PR campaigns.
Digital PR & SEO Manager Leads and oversees SEO strategies within a PR team, driving organic search traffic to client websites through content creation, link building, and technical SEO. Manages a team, sets budgets, and delivers results.
SEO Content Writer (PR Focus) Creates engaging and optimized content for press releases, blog posts, and other PR materials. Focuses on keyword research and on-page SEO to maximize reach and impact of PR efforts.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
ADVANCED SKILL CERTIFICATE IN SEO STRATEGIES FOR PR
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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