Professional Certificate in SEO for PR Professionals

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SEO for PR Professionals: This professional certificate bridges the gap between public relations and search engine optimization. Designed for PR professionals, communication specialists, and marketing managers, this course boosts your skills in on-page optimization, keyword research, and link building.

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About this course

Learn to leverage SEO strategies to amplify PR campaigns. Master techniques for content marketing and social media optimization (SMO). Gain a competitive edge by understanding technical SEO and Google Analytics. Elevate your PR impact. Transform your communication strategies. Enroll today!

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Course details

• Understanding SEO Fundamentals and its relevance to PR
• Keyword Research and Competitive Analysis for PR campaigns
• On-Page Optimization Techniques for Press Releases and Content
• Off-Page Optimization Strategies: Link Building and PR outreach
• Technical SEO for improved website performance and crawlability
• Measuring and Analyzing SEO results for PR efforts
• SEO for Social Media and Content Amplification
• Crisis Communication and SEO Reputation Management
• Ethical SEO practices in the PR landscape

Career path

Career Role (SEO & PR) Description
SEO & PR Executive Develop and execute SEO strategies, building brand awareness through PR and content marketing initiatives. Manages keyword research and on-page optimization.
Senior SEO & PR Manager Leads SEO and PR teams, managing large-scale campaigns and reporting on performance. Develops and implements advanced SEO strategies. Oversees PR activities and media relations.
SEO & PR Consultant Provides expert advice on SEO & PR strategies to clients, conducting audits, analysis, and reporting. Develops bespoke plans tailored to client needs and industry best practices.
Digital Marketing Manager (SEO/PR Focus) Manages the entire digital marketing strategy, with a primary focus on SEO and PR. Oversees content creation, social media, and email marketing initiatives that support SEO and PR goals.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SEO FOR PR PROFESSIONALS
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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