Professional Certificate in SEO for PR Professionals
-- viewing nowSEO for PR Professionals: This professional certificate bridges the gap between public relations and search engine optimization. Designed for PR professionals, communication specialists, and marketing managers, this course boosts your skills in on-page optimization, keyword research, and link building.
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Course details
• Keyword Research and Competitive Analysis for PR campaigns
• On-Page Optimization Techniques for Press Releases and Content
• Off-Page Optimization Strategies: Link Building and PR outreach
• Technical SEO for improved website performance and crawlability
• Measuring and Analyzing SEO results for PR efforts
• SEO for Social Media and Content Amplification
• Crisis Communication and SEO Reputation Management
• Ethical SEO practices in the PR landscape
Career path
Career Role (SEO & PR) | Description |
---|---|
SEO & PR Executive | Develop and execute SEO strategies, building brand awareness through PR and content marketing initiatives. Manages keyword research and on-page optimization. |
Senior SEO & PR Manager | Leads SEO and PR teams, managing large-scale campaigns and reporting on performance. Develops and implements advanced SEO strategies. Oversees PR activities and media relations. |
SEO & PR Consultant | Provides expert advice on SEO & PR strategies to clients, conducting audits, analysis, and reporting. Develops bespoke plans tailored to client needs and industry best practices. |
Digital Marketing Manager (SEO/PR Focus) | Manages the entire digital marketing strategy, with a primary focus on SEO and PR. Oversees content creation, social media, and email marketing initiatives that support SEO and PR goals. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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