Executive Certificate in SEO Best Practices for PR Professionals

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SEO Best Practices for PR Professionals: This Executive Certificate empowers PR professionals to leverage search engine optimization (SEO) for enhanced brand visibility and impactful campaigns. Learn on-page optimization techniques, keyword research strategies, and off-page optimization best practices.

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About this course

Master technical SEO elements and content marketing strategies to boost organic rankings. This program is designed for PR managers, communications specialists, and digital marketers seeking to integrate SEO into their PR strategies. Increase your ROI by driving targeted traffic and building brand authority. Elevate your career with proven SEO skills. Explore the program details and enroll today! Transform your PR approach.

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Course details

• Understanding Search Engine Optimization Fundamentals
• Keyword Research and Competitive Analysis
• On-Page Optimization Techniques
• Off-Page Optimization Strategies: Link Building & Authority
• Technical SEO for Website Performance
• Content Strategy for SEO Success
• Measuring and Reporting SEO Results
• SEO for Social Media & PR Integration
• Local SEO Best Practices
• Ethical SEO and Google Algorithm Updates

Career path

SEO & PR Career Roles (UK) Description
SEO & PR Manager Leads SEO strategy integration with PR campaigns, maximizing online visibility and brand reputation. Manages SEO teams & budgets.
SEO Specialist (PR Focus) Develops and implements SEO strategies within a PR context, optimizing content and outreach for search engines and media.
PR Executive with SEO Skills Supports PR campaigns with SEO knowledge, optimizing press releases and building backlinks to improve online presence.
Digital PR & SEO Consultant Provides strategic SEO and PR advice, helping clients enhance their online reputation and achieve digital marketing goals.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE CERTIFICATE IN SEO BEST PRACTICES FOR PR PROFESSIONALS
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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