Global Certificate Course in Mobile User Acquisition Metrics
-- viewing nowMobile User Acquisition Metrics: Master the art of measuring mobile app success. This Global Certificate Course is for mobile marketers, app developers, and analysts needing to understand key metrics.
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Course details
• User Acquisition Channels & Cost Analysis
• Attribution Modeling & Measurement
• ROAS Optimization & Budgeting
• A/B Testing & Experimentation
• Data Analytics & Reporting
• Mobile Marketing Campaign Management
• User Lifecycle & Retention
• Fraud Detection & Prevention
• Legal & Ethical Considerations in Mobile Marketing
Career path
| Career Role | Description |
|---|---|
| Mobile Marketing Manager (User Acquisition) | Develops and executes mobile user acquisition strategies, leveraging performance marketing channels and data analysis for optimal ROI. Manages budgets and campaigns across multiple platforms. |
| Mobile App Growth Hacker | Uses creative and data-driven approaches to rapidly increase user acquisition and engagement for mobile applications. Focuses on experimentation and rapid iteration. |
| Performance Marketing Analyst (Mobile) | Analyzes mobile user acquisition performance data to identify trends, optimize campaigns, and improve ROI. Expertise in A/B testing and data visualization crucial. |
| Mobile User Acquisition Specialist | Specializes in specific mobile user acquisition channels (e.g., social media, app store optimization, paid advertising). Focus on campaign management and performance optimization. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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