Certified Specialist Programme in Digital PR Campaigns
-- viewing nowDigital PR Campaigns: Master the art of online reputation management and strategic communication. This Certified Specialist Programme is designed for marketing professionals, PR specialists, and communications managers seeking to enhance their skills in digital PR.
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Course details
• Content Creation for PR
• SEO & Digital Marketing Fundamentals
• Media Relations & Outreach
• Influencer Marketing & Collaboration
• Crisis Communication & Reputation Management
• Measurement & Reporting of Digital PR Campaigns
• Social Media for PR
• Data Analytics for PR
• Ethical Considerations in Digital PR
Career path
Career Role in Digital PR | Description |
---|---|
Digital PR Specialist | Develops and executes strategic PR campaigns across digital channels, focusing on SEO and content marketing. Manages media relations and influencer outreach. |
Social Media Manager (Digital PR Focus) | Creates engaging social media content to support PR campaigns. Monitors brand reputation and analyzes social media performance, leveraging data for improved campaign strategies. |
SEO & Digital PR Executive | Works closely with content teams to optimize content for search engines and incorporate PR strategies into the SEO approach, maximizing online visibility and brand reach. |
PR Account Manager (Digital Focus) | Manages client relationships and oversees digital PR campaigns, delivering results and reporting on performance. Strong communication and client management skills are crucial. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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