Executive Certificate in Digital PR Strategies

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Digital PR Strategies: Elevate your organization's online reputation. This Executive Certificate program is designed for communications professionals, marketing managers, and public relations specialists seeking to master modern digital PR techniques.

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About this course

Learn to leverage social media, search engine optimization (SEO), and content marketing to build brand awareness and manage online crises. Gain practical skills in media outreach, influencer marketing, and data analytics for effective PR measurement. Boost your career with in-demand skills. Develop a strategic approach to digital PR and achieve measurable results. Explore the program details and register today to transform your PR strategies!

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Course details

• Digital PR Fundamentals and Strategy
• Content Strategy and Creation for PR
• SEO and Digital Marketing Integration
• Social Media for PR and Reputation Management
• Media Relations and Outreach in the Digital Age
• Crisis Communication and Reputation Repair
• Measurement and Analytics in Digital PR
• Influencer Marketing and Collaboration
• Ethical Considerations in Digital PR

Career path

Career Role in Digital PR (UK) Description
Digital PR Executive/Manager Develops and executes PR strategies leveraging digital channels; builds relationships with journalists and influencers; monitors campaign performance and analyses data; strong keyword and SEO understanding is crucial.
Social Media PR Specialist Manages social media presence; creates engaging content; builds online communities; analyses social media data to improve campaign effectiveness; a strong understanding of social media algorithms and trends is essential.
SEO & Content PR Manager Develops and implements SEO strategies; creates high-quality, keyword-rich content for various digital platforms; monitors website traffic and rankings; experience in content marketing and PR is necessary.
Digital PR Consultant Provides expert advice on digital PR strategies; conducts audits and identifies improvement opportunities; develops and implements PR campaigns; offers strategic guidance across all aspects of digital PR.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
EXECUTIVE CERTIFICATE IN DIGITAL PR STRATEGIES
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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