Global Certificate Course in Ad Targeting Techniques

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Ad Targeting Techniques: Master the art of precise digital advertising. This Global Certificate Course equips you with advanced skills in campaign management and audience segmentation.

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About this course

Learn Facebook Ads, Google Ads, and other key platforms. Understand retargeting strategies and data analytics for optimal results. Designed for marketers, entrepreneurs, and anyone seeking improved ROI on their ad spend. Boost your career and gain a competitive edge in the digital landscape. Develop effective advertising strategies that convert. Enroll today and transform your marketing campaigns!

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Course details

• Understanding Digital Advertising Ecosystems
• Targeting Fundamentals: Demographics & Interests
• Behavioral Targeting & Retargeting
• Contextual Targeting & Programmatic Buying
• Mobile & App Targeting Strategies
• Measurement & Attribution Models
• Advanced Targeting Techniques: Lookalike Audiences & Custom Audiences
• Case Studies & Best Practices
• Legal & Ethical Considerations in Ad Targeting
• Campaign Optimization & A/B Testing

Career path

Career Role Description
Digital Marketing Specialist (Ad Targeting) Develop and execute targeted ad campaigns across various platforms; analyze campaign performance and optimize for ROI. High demand for professionals proficient in Google Ads and Facebook Ads.
PPC (Pay-Per-Click) Advertising Manager Manage and oversee all aspects of PPC campaigns, including keyword research, bid management, and ad copywriting. Requires expertise in ad targeting techniques and analytics.
Search Engine Marketing (SEM) Specialist Focus on improving organic and paid search visibility; deep understanding of ad targeting, keyword strategy, and SEO best practices is essential.
Social Media Marketing Manager (Ad Targeting Focus) Create and manage social media advertising strategies across multiple platforms; expert in audience targeting, ad creative development, and campaign optimization.
Data Analyst (Ad Targeting) Analyze campaign performance data to identify trends and areas for improvement; provide actionable insights to optimize ad targeting strategies. Strong analytical and data visualization skills required.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE COURSE IN AD TARGETING TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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