Global Certificate Course in Ad Targeting Techniques
-- viewing nowAd Targeting Techniques: Master the art of precise digital advertising. This Global Certificate Course equips you with advanced skills in campaign management and audience segmentation.
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Course details
• Targeting Fundamentals: Demographics & Interests
• Behavioral Targeting & Retargeting
• Contextual Targeting & Programmatic Buying
• Mobile & App Targeting Strategies
• Measurement & Attribution Models
• Advanced Targeting Techniques: Lookalike Audiences & Custom Audiences
• Case Studies & Best Practices
• Legal & Ethical Considerations in Ad Targeting
• Campaign Optimization & A/B Testing
Career path
Career Role | Description |
---|---|
Digital Marketing Specialist (Ad Targeting) | Develop and execute targeted ad campaigns across various platforms; analyze campaign performance and optimize for ROI. High demand for professionals proficient in Google Ads and Facebook Ads. |
PPC (Pay-Per-Click) Advertising Manager | Manage and oversee all aspects of PPC campaigns, including keyword research, bid management, and ad copywriting. Requires expertise in ad targeting techniques and analytics. |
Search Engine Marketing (SEM) Specialist | Focus on improving organic and paid search visibility; deep understanding of ad targeting, keyword strategy, and SEO best practices is essential. |
Social Media Marketing Manager (Ad Targeting Focus) | Create and manage social media advertising strategies across multiple platforms; expert in audience targeting, ad creative development, and campaign optimization. |
Data Analyst (Ad Targeting) | Analyze campaign performance data to identify trends and areas for improvement; provide actionable insights to optimize ad targeting strategies. Strong analytical and data visualization skills required. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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