Executive Certificate in Social Media Strategy Formulation

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Social Media Strategy Formulation: This Executive Certificate equips marketing professionals and business leaders with the skills to build high-performing social media strategies. Learn to develop content calendars, manage social media analytics, and leverage influencer marketing.

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About this course

Master social listening and crisis communication techniques. Understand platform-specific strategies for optimal reach and engagement. This program is perfect for those seeking to enhance their digital marketing expertise and drive business growth. Elevate your career. Explore the Executive Certificate in Social Media Strategy Formulation today!

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Course details

• Social Media Landscape Analysis & Competitive Benchmarking
• Defining Social Media Goals & Objectives & KPIs
• Content Strategy Development & Planning
• Social Media Advertising & Paid Media Strategies
• Community Management & Engagement
• Social Listening & Brand Reputation Management
• Measurement & Analytics: Tracking ROI and Performance
• Crisis Communication & Risk Management on Social Media
• Legal and Ethical Considerations in Social Media
• Social Media for Specific Industries (Case Studies)

Career path

Career Role Description
Social Media Manager (UK) Develop and execute social media strategies, manage campaigns, and analyze performance for UK-based brands. Requires strong analytical and communication skills.
Digital Marketing Specialist - Social Media (UK) Create engaging social media content, manage social media advertising campaigns, and track key performance indicators (KPIs) for UK clients. Excellent understanding of social media algorithms is crucial.
Social Media Strategist (UK) Develop and implement long-term social media strategies, aligning with overall marketing objectives for UK markets. Requires strategic thinking and deep understanding of audience segmentation.
Content Creator - Social Media (UK) Produce high-quality, engaging social media content across various platforms for UK-based companies. Strong visual communication skills and creativity are essential.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE CERTIFICATE IN SOCIAL MEDIA STRATEGY FORMULATION
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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