Advanced Skill Certificate in Google Ads Cost-Per-Lead
-- viewing nowGoogle Ads Cost-Per-Lead (CPL) certification equips marketing professionals with advanced skills. Master Google Ads bidding strategies for lead generation.
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Course details
• Keyword Research & Targeting
• Landing Page Optimization
• Ad Copywriting & A/B Testing
• Bid Strategies & Budget Management
• Conversion Tracking & Reporting
• Audience Targeting & Segmentation
• Google Ads Editor Proficiency
• Lead Qualification & Scoring
• Analyzing & Improving Campaign Performance
Career path
Job Role | Description | Salary Range (GBP) |
---|---|---|
Google Ads PPC Specialist (Cost-Per-Lead) | Manage and optimize Google Ads campaigns focusing on CPL, delivering high-quality leads for clients. Requires expertise in keyword research, bidding strategies, and conversion tracking. | 30,000 - 55,000 |
Senior Google Ads Manager (CPL & CPA) | Lead and mentor a team, overseeing multiple Google Ads accounts. Develop and implement advanced CPL and CPA strategies, reporting on ROI and campaign performance. Deep understanding of Google Ads platform and analytics crucial. | 50,000 - 80,000 |
Digital Marketing Executive (Google Ads Cost-Per-Lead Focus) | Support the marketing team with Google Ads campaign management, focusing on lead generation. Implement A/B testing, analyze data, and contribute to overall marketing strategy. Experience with Google Analytics and other digital marketing tools essential. | 25,000 - 45,000 |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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