Advanced Skill Certificate in Google Ads Cost-Per-Lead

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Google Ads Cost-Per-Lead (CPL) certification equips marketing professionals with advanced skills. Master Google Ads bidding strategies for lead generation.

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About this course

Learn to optimize campaign performance and maximize ROI. Understand keyword research, ad copywriting, and landing page optimization. This intensive program is ideal for digital marketers, advertising specialists, and business owners. Improve your Google Ads expertise and drive high-quality leads. Gain a competitive edge with proven CPL strategies. Increase conversions and achieve measurable results. Elevate your skills with our hands-on training and real-world case studies. Enroll today and unlock your lead generation potential! Explore the course now.

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Course details

• Campaign Structure & Strategy
• Keyword Research & Targeting
• Landing Page Optimization
• Ad Copywriting & A/B Testing
• Bid Strategies & Budget Management
• Conversion Tracking & Reporting
• Audience Targeting & Segmentation
• Google Ads Editor Proficiency
• Lead Qualification & Scoring
• Analyzing & Improving Campaign Performance

Career path

Job Role Description Salary Range (GBP)
Google Ads PPC Specialist (Cost-Per-Lead) Manage and optimize Google Ads campaigns focusing on CPL, delivering high-quality leads for clients. Requires expertise in keyword research, bidding strategies, and conversion tracking. 30,000 - 55,000
Senior Google Ads Manager (CPL & CPA) Lead and mentor a team, overseeing multiple Google Ads accounts. Develop and implement advanced CPL and CPA strategies, reporting on ROI and campaign performance. Deep understanding of Google Ads platform and analytics crucial. 50,000 - 80,000
Digital Marketing Executive (Google Ads Cost-Per-Lead Focus) Support the marketing team with Google Ads campaign management, focusing on lead generation. Implement A/B testing, analyze data, and contribute to overall marketing strategy. Experience with Google Analytics and other digital marketing tools essential. 25,000 - 45,000

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
ADVANCED SKILL CERTIFICATE IN GOOGLE ADS COST-PER-LEAD
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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