Certified Professional in Google Ads Cost-Per-Click
-- viewing nowGoogle Ads Cost-Per-Click (CPC) certification empowers digital marketers. Master search advertising strategies and pay-per-click (PPC) campaigns.
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Course details
• Display Campaigns
• Google Shopping Campaigns
• Keyword Research & Targeting
• Quality Score & Ad Rank
• Conversion Tracking & Attribution
• Audience Targeting & Remarketing
• Bidding Strategies
• Reporting & Analysis
• Account Optimization
Career path
| Role | Description | Skills |
|---|---|---|
| Google Ads PPC Specialist (CPG) | Manage and optimize Google Ads campaigns for high-volume clients, focusing on CPC strategies. Develop and implement data-driven solutions to enhance campaign performance. | Google Ads Certified Professional (CPG), PPC, bidding strategies, conversion tracking, analytics |
| Senior Google Ads PPC Manager (CPG) | Lead a team of PPC specialists, overseeing multiple client accounts. Develop advanced strategies for maximum ROI. Provide mentorship and training on CPC best practices. | Google Ads Certified Professional (CPG), team leadership, budget management, advanced analytics, reporting |
| Google Ads PPC Consultant (CPG) | Advise clients on Google Ads strategies, implementing custom solutions to meet business objectives. Provide expert guidance on CPC bidding and campaign optimization. | Google Ads Certified Professional (CPG), consulting skills, strategic planning, client communication, campaign audits |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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