Masterclass Certificate in Google Ads Ad Search Budgeting

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Google Ads Ad Search Budgeting: Master efficient campaign management. This Masterclass certificate program teaches you effective budgeting strategies for Google Ads Search campaigns.

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About this course

Learn to optimize keyword bidding, manage cost-per-click (CPC), and track return on ad spend (ROAS). Ideal for marketing professionals, business owners, and advertising enthusiasts. Gain practical skills in campaign optimization and performance analysis. Boost your ROI and achieve your advertising goals. Enroll today and unlock the secrets to successful Google Ads Search budgeting. Elevate your skills. Explore the program now!

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Course details

• Understanding Google Ads Campaign Structures & Budgeting Models
• Keyword Research and Budget Allocation Strategies
• Setting Realistic Goals and KPIs for Search Campaigns
• Defining Target Audience and Optimizing Bids Accordingly
• Mastering Google Ads Bidding Strategies (Manual CPC, Automated Bidding)
• Utilizing Google Ads Reporting and Analytics for Budget Optimization
• Implementing Conversion Tracking and ROI Measurement
• A/B Testing and Campaign Experimentation for Budget Efficiency
• Managing and Monitoring Search Campaign Budgets Effectively
• Advanced Budget Allocation Techniques (e.g., Seasonality, Campaign Prioritization)

Career path

Role Description Salary Range (GBP)
Google Ads Search Specialist Manage and optimize Google Ads Search campaigns, focusing on keyword research, bidding strategies, and performance analysis. Experience in A/B testing and conversion tracking are essential. £30,000 - £60,000
PPC Manager (Paid Search) Develop and implement comprehensive paid search strategies across multiple platforms, including Google Ads. Deep understanding of Google Ads budgeting and campaign structure is crucial. £40,000 - £75,000
Digital Marketing Manager - Google Ads Focus Lead and manage a team responsible for Google Ads Search campaigns, overseeing budget allocation, performance reporting, and team development. Extensive knowledge of Google Ads is paramount. £50,000 - £90,000
SEM Specialist - Search Engine Marketing Execute search engine marketing campaigns, specifically focusing on Google Ads. Analyze campaign performance, optimize for ROI, and collaborate with cross-functional teams. Strong reporting skills are vital. £35,000 - £65,000

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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MASTERCLASS CERTIFICATE IN GOOGLE ADS AD SEARCH BUDGETING
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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