Career Advancement Programme in Media Buying
-- viewing nowMedia Buying Career Advancement Programme: Elevate your career in digital advertising. This intensive programme is designed for media planners, buyers, and digital marketing professionals seeking to enhance their skills.
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Course details
• Media Planning & Strategy
• Programmatic Advertising
• Performance Measurement & Reporting
• Media Buying Platforms & Technologies
• Data Analysis & Interpretation
• Client Communication & Management
• Campaign Optimization & Budget Allocation
• Legal & Ethical Considerations in Media Buying
Career path
Career Role | Description |
---|---|
Junior Media Buyer | Entry-level role focusing on assisting senior buyers with campaign management and client communication. Develops core media buying skills. |
Media Buyer (Digital Marketing) | Manages digital advertising campaigns across various platforms like Google Ads and social media. Strong analytical and reporting skills are crucial. |
Senior Media Buyer (Programmatic Advertising) | Leads and strategizes programmatic advertising campaigns, optimizing performance and maximizing ROI. Requires advanced knowledge of DSPs (Demand-Side Platforms) and data analysis. |
Media Planning Manager | Develops and implements comprehensive media strategies across multiple channels. Oversees teams and budgets, delivering impactful campaigns. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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