Career Advancement Programme in Media Buying

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Media Buying Career Advancement Programme: Elevate your career in digital advertising. This intensive programme is designed for media planners, buyers, and digital marketing professionals seeking to enhance their skills.

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About this course

Learn advanced programmatic advertising techniques and master performance marketing strategies. Gain expertise in bidding strategies, campaign optimization, and data analysis for maximum ROI. Real-world case studies and practical exercises will solidify your understanding. Network with industry leaders and expand your professional connections. Transform your career. Register now and unlock your potential in the exciting world of media buying!

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Course details

• Digital Media Landscape & Trends
• Media Planning & Strategy
• Programmatic Advertising
• Performance Measurement & Reporting
• Media Buying Platforms & Technologies
• Data Analysis & Interpretation
• Client Communication & Management
• Campaign Optimization & Budget Allocation
• Legal & Ethical Considerations in Media Buying

Career path

Career Role Description
Junior Media Buyer Entry-level role focusing on assisting senior buyers with campaign management and client communication. Develops core media buying skills.
Media Buyer (Digital Marketing) Manages digital advertising campaigns across various platforms like Google Ads and social media. Strong analytical and reporting skills are crucial.
Senior Media Buyer (Programmatic Advertising) Leads and strategizes programmatic advertising campaigns, optimizing performance and maximizing ROI. Requires advanced knowledge of DSPs (Demand-Side Platforms) and data analysis.
Media Planning Manager Develops and implements comprehensive media strategies across multiple channels. Oversees teams and budgets, delivering impactful campaigns.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CAREER ADVANCEMENT PROGRAMME IN MEDIA BUYING
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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