Postgraduate Certificate in Storytelling for Cutting-Edge Fragrance Brands
-- viewing nowStorytelling is key to captivating consumers in the competitive fragrance market. This Postgraduate Certificate equips you with the skills to craft compelling narratives for cutting-edge fragrance brands.
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Course details
• Sensory Branding and the Olfactory Landscape
• Crafting Compelling Fragrance Narratives
• Marketing Strategies for Luxury Fragrance
• Digital Storytelling and Social Media for Scent
• Understanding Consumer Psychology in Fragrance
• Developing a Fragrance Brand Identity
• Visual Storytelling and Packaging Design
• Case Studies: Successful Fragrance Brand Storytelling
Career path
Career Role | Description |
---|---|
Brand Storytelling Manager (Fragrance) | Develops and executes compelling narratives for high-end fragrance brands, integrating storytelling techniques across marketing channels. Manages a team and budget for successful campaigns. |
Sensory Marketing Specialist (Perfume) | Creates multi-sensory experiences for fragrance launches and promotions, utilizing storytelling elements to enhance brand perception and consumer engagement. |
Fragrance Content Creator (Luxury Brands) | Produces engaging written and video content, incorporating narrative strategies to build brand identity and connect with target audiences across social media and online platforms. |
Perfume Marketing & Communications Executive | Develops and implements integrated marketing communications plans for fragrance brands; crafting narratives that resonate with the brand’s ethos and values. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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