Graduate Certificate in Copywriting for Online Marketing

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Copywriting for Online Marketing: Master the art of persuasive writing for the digital age. This Graduate Certificate is for marketing professionals, entrepreneurs, and content creators seeking to boost their online presence.

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About this course

Learn to craft compelling website copy, engaging social media content, and effective email marketing campaigns. Develop skills in SEO copywriting, content strategy, and data-driven optimization. Gain a competitive edge with proven techniques for generating leads and driving conversions. Elevate your career and unlock new opportunities. Explore the program today!

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Course details

• Understanding Online Consumer Behavior
• Principles of Persuasive Writing for Digital Media
• SEO Copywriting and Keyword Research
• Content Marketing Strategy and Planning
• Social Media Copywriting and Engagement
• Email Marketing Copywriting and Automation
• Landing Page Optimization and Conversion Copywriting
• Copywriting for Paid Advertising (PPC)
• Data Analytics and Copywriting Performance Measurement
• Legal and Ethical Considerations in Copywriting

Career path

Career Roles in Online Marketing Copywriting (UK) Description
Senior Copywriter (Digital Marketing) Develops engaging website copy, email campaigns, and social media content. Manages junior copywriters. High demand, competitive salary.
SEO Copywriter Creates keyword-rich website content and blog posts to improve search engine rankings. Strong SEO skills essential. Growing demand.
PPC Copywriter (Pay-Per-Click) Writes compelling ad copy for search engine and social media advertising campaigns. Focus on conversion optimization. High earning potential.
Content Writer (Online Marketing) Produces various forms of online content including articles, website copy, and social media posts. Adaptable and creative. Good starting salary.
Email Marketing Copywriter Specializes in crafting effective email marketing campaigns, focusing on open and click-through rates. Strong understanding of email marketing best practices.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GRADUATE CERTIFICATE IN COPYWRITING FOR ONLINE MARKETING
is awarded to
Learner Name
who has completed a programme at
Stanmore School of Business (SSB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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